Branded versus non branded centres

We live in a business world where the brand is king, but at Avanta we’re careful to keep our identity hidden in our business centres.

This is popular with our serviced office occupiers, virtual office clients and meeting and training room customers – and especially smaller companies wishing to project an air of permanency.

Not that occupying serviced offices is the issue it once was, with even major government departments outsourcing their accommodation needs to third party providers (and becoming Avanta clients).

Nonetheless, Avanta stays in the background. There’s no mention of our name in our serviced office or mailing addresses ; no fancy logos woven in to the carpets are on equipment; and nothing to suggest our role when we answer your phone.

But that’s not to say we don’t take our brand seriously. We carefully vet every potential serviced office occupier and we have a minimal occupancy of 3 months for all serviced offices .

Avanta’s also known for its high customer service standards. In fact our serviced office and virtual office models are based on highly trained people providing a personal, flexible, helpful service.

And then there’s the consistent quality you’ll find throughout, in our serviced offices, our meeting and training rooms , our reception areas – in fact in every area of everything we do.

Not all serviced office or virtual office providers offer the same, but we believe our approach, developed in close consultation with the business world, is the right way to go in the serviced office world.

Strong brand values that is, discreetly applied within the industry’s finest serviced office centres.