Grow Your Business Programme

Are You A Brand Or A Commodity?

By Gillon Campbell of Principal Ingredient

A commodity is just another product or service, easily replicated where price is everything. A great brand, however, holds enduring value as there is no substitute. What does your brand stand for? Is it compelling and distinct? Why should consumers or clients fall in love with it? If you’d like to explore the answers to these questions, come to our seminar. Through real world case studies we will show how strong brands are the engines for growth delivering more success and greater profitability. We promise an inspiring and stimulating presentation, and a free follow up consultation for all companies that attend.

WHEN: Wednesday 19 June 2013

WHERE:Avanta Hammersmith, ​1 Lyric Square, London, W6 0NB
FREE for all Avanta Clients


or call us on +44(0)203 544 4451

London First Institute of Customer Service Cancer Research UK




  +44 (0) 203 544 4451

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